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STRATEGIC MARKETING SOLUTIONS


Successful companies with established market dominance did not get there by chance.  They have carefully-crafted strategic marketing plans that align their corporate strengths to short-term and long-term opportunities.  ENVionX engages geo-environmental companies to optimize their potential, capture new marketshare and build a solid brand.  We work with your leadership team to crystalize market differentiators and establish strategic priorities.  We collect, analyze and present tangible business metrics that provide our clients with the basis for strategic decisions.


Market Assessment

Market Assessment (Landscape)

  • Identify economic, technology, industry, political and social trends where the business can benefit and expand (existing and new markets)
  • Estimate market size
  • Identify potential risks to market entry
  • Identify competitors
  • Identify target accounts
  • Customer/employee interviews

Competitive Assessment

Competitive Assessment (Services, Segments)

  • Assess competitive advantage in existing market segments/geo’s
  • Identify new opportunity segments and geo’s
  • Identify segment size potential
  • SWOT Analysis
  • Gap Analysis
  • Identify key target prospects
  • Customer/Employee Interviews

Competitive Analysis (Products, 4 P’s)

  • Competitor/Technology Assessment (4 P’s)
  • Technology Trends Assessment
  • SWOT (each product)
  • Gap/Portfolio Analysis
  • Channel Assessment
  • Alliances Assessment
  • Business Cases
  • Go-to-Market Workflow Optimization
  • Customer/Employee Interviews

Marketing Audit

Marketing Audit

  • Budget analysis of historic marketing spend (ROMI)
  • Marketing mix review:
  • Events
  • Website analytics
  • Collateral
  • Case studies
  • Tech sheets
  • Social engagement
  • Sales Process Review
  • Supplier Analysis
  • Employee Interviews

Operations Alignment

Operations Alignment

  • CRM Review
  • CRM Implementation, Adoption, Training
  • Marketing Automation Implementation
  • Proposal Tools Audit/Implementation
  • Budgeting – Finance Alignment & Reporting
  • Product-to-Market Workflow Assessment & Optimization
  • Monthly/Quarterly Sales & Operational Planning - Facilitation
  • Annual Business Plans - Organization & Facilitation
  • Marketing Budget Process Optimization
  • Strategy-Resources Alignment Planning
  • Strategic Acquisitions
  • IP Capture/Integration
  • Communications

 Let's chat!  Book a Discovery Meeting Today!

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X-EnvionxWhy ENVionX?


  • Proven track-record in geo-environmental marketing
  • Deep understanding of subsurface environments
  • Highly creative environmental marketers
  • Analytical thinkers, results-driven
  • Dedicated to client satisfaction

 

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